Comparative study of pepsi and coca cola

In that case, there will be no market growth. The Cola Wars are here to stay. Coke again hit back, this time with Thumbs Up ad. Coke hired marketing executives with good track records.

In the first stage, the corporation is planning a massive roll out in villages with populations of Moreover leading newspapers of India are also targeted by Coke for advertising. Coke realizing that in India Thumbs Up was a valuable brand and it could not use it for opponent bashing.

It is more like an agent network. Cola, lemon and oranges are carbonated drinks while mango drinks come under non-carbonated category. In foreign markets, both companies have followed the marketing concept by offering products that meet consumer needs in order to gain market share.

Different flavors and packages? Market Development is exploring new markets for the products you are already selling. In the current system, the strike rate in the Delhi market is about 40 per cent, which can be improved to 80 per cent in the peak season, claims a franchise director.

It will also use traditional iceboxes to sell its product in rural India. Pepsi has also reserved the right to seek financial damages from Coke at a later date if necessary.

So we can say that coke not only uses electronic but print media for advertisement as well. The facts are that each company is coming up with new products and ideas in order to increase their market share.

Comparative Study of Pepsi and Coca-Cola (India) Essay

In JunePepsi rolled out the blends of its international fruit drink Twister in the country, albeit, with a difference. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally.

Just how is this done in such a competitive market is the underlying issue. For instance, in certain countries, consumers wanted a soft drink that was low in sugar, yet did not have a diet taste or image.

In the USA they are on since a years. Strong barriers to new entrants: The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in The comparative methodology and approach will be used in this study, which is both quantitative and qualitative measure, investigating consumer buying behavior of Pepsi as well as Coca Cola in China.

Comparative case study survey will modify basis for explorative research application. Comparative Analysis Case The Coca-Cola Company and PepsiCo, Inc. Both Coca-Cola Company and PepsiCo, Inc. used a comparative report format, that list the sections one above the other, on the same page, to present their balance sheets.

PepsiCo & Coke Comparative Study 27, views. Share; Like Karan Bhagatwala, Student at MET's Institute of Management, Mumbai.

Comparative Analysis Case - Coke vs. Pepsi

Follow Pepsi was ranked 36 / Coca – Cola was ranked 60 / 5. Comparison between Pepsi & CokeSr. No. Comparative study on the marketing strategies of Pepsi and Coca-Cola on the youth. A Research Project under Research Methodology INTRODUCTION This report includes a comparative analysis of the marketing strategies of the two rivals Coca-Cola and Pepsi.1/5(1).

Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic, carbonated beverages, mineral waters and concentrates and syrups for the manufacture of carbonated beverages.

Comparative Analysis Case The Coca-Cola Company versus PepsiCo, Inc. Instructions: Go to KWW website and use information found there to answer the following questions related to The Coca-Cola versus PepsiCo, Inc. a) (1) What.

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Comparative study of pepsi and coca cola
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