Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Consequently, Coca-Cola not only did not capture value with the new pricing system but also incurred in expenses to recover the brand damage that eventually could affected other sales channels.
SWOT analysis will also provide a priority list of problem to be solved. Douglas Ivester gave a declaration that Coke was testing a new technology that would allow vending machines to chance prices according the weather. Furthermore he overlooked the damage that a mechanical pricing mechanism could do on brand image.
Douglas assumed that the willingness to buy Coke in hot days are higher than in cold days; so the customer would agree to pay higher prices according price discrimination theory.
This helps is building a narrative that a customer can identify with. Product differentiation is often based on building on a value niche that a firm believes that is very important to the customer.
Uncovering the current and untapped market sizes and barriers to serving the larger market. Brushing up HBR fundamentals will provide a strong base for investigative reading.
Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
Although he argued that the utility of a cold Coke is higher in a sunny day, we disagree that the new vending machine pricing strategy would capture value for several reasons. Time line also provides an insight into the progressive challenges the company is facing in the case study.
Be very slow with this process as rushing through it leads to missing key details. Case Study Solution Once you have developed multipronged approach and work out various suggestions based on the strategic tools. Particularly in the case, neither the vending machine nor the product itself would provide more benefit to the customer whether there is a change in the weather therefore the customer would not perceive a surplus in that situation.
Every marketing case study solution varies based on the details and data provided in the case. Business environments are often complex and require holistic solutions.
Focus on the following - Zero down on the central problem and two to five related problems in the case study. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather.
HBR Case Study To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study.
You should try to understand not only the organization but also the industry which the business operates in. Estimate the current stage in product life cycle and its implications for marketing decisions for the product.
Case study solutions can also provide recommendation for the business manager or leader described in the business case study. Developing segment priorities and positioning the product based on the product need fit developed by the firm.
Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information.
This will not only help in assessing the strengths and weaknesses of the competitors but also help in defining and positioning of the product. His declaration caused public reaction immediately.
According Krepsprice discrimination is the mechanism of charging higher prices to people who will pay higher prices and extracting from customers the surplus they obtain from consuming the good.
Untapped market sizes and barriers to both enter the market and serving the customers. This can help in increasing the customer lifetime value.Case write-up Coca-Cola’s New Vending Machine (A): Pricing to Capture Value, or Not?
Synopsis: October It was reported that Coke was secretly working on a vending machine that could change prices according to the weather.5/5(1). Custom Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?
marketing strategy case study analysis & solution at just $No Plagiarism, MBA & Executive MBA level recommendations. Sales & Marketing case solution based on.
Coca-Cola New Vending Machine: Pricing To Capture Value or Not? Coca - Cola, the renowned beverage is a flagship product of The Coca - Cola Company.
The company is not only a manufacturer but also a distributor and a marketer of many other non-alcoholic beverage concentrates and syrups. Custom Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?
Harvard Business (HBR) Case Study Analysis & Solution for $ Sales & Marketing case study assignment help, analysis, solution,& example. Home» Coca-Colas New Vending Machine (A): Pricing to Capture Value or Not Coca-Colas New Vending Machine (A): Pricing to Capture Value or Not HBS Case Analysis This entry was posted in Harvard Case Study Analysis Solutions on by Case.
Coca-Colas New Vending Machine (A): Pricing to Capture Value or Not Case Solution, Chairman and CEO M.
Douglas Ivester stumbles when he told a Brazilian news magazine about a new Coke vending machine that can automatically raise prices in.Download